Full job description

The Social Media Technology Specialist is responsible for architecting and executing Biotherapics Healthcare’s digital narrative across all social platforms. You will move beyond simple posting to leveraging Social Tech—using automation, advanced analytics, and AI-driven listening tools to engage with healthcare professionals (HCPs), researchers, and patients. Your goal is to position Biotherapics as a leader in healthcare innovation while maintaining absolute compliance with the Ministry of Public Health (MoPH) guidelines.

Key Responsibilities

• Digital Strategy & Tech Integration: Implement and manage social media management suites (e.g., Sprinklr, Hootsuite, or Sprout Social) to streamline multi-channel publishing and listening.
• Innovation Storytelling: Translate complex healthcare research, informatics, and biopharmaceutical advancements into engaging, tech-forward content (videos, interactive carousels, and webinars).
• MoPH Compliance Oversight: Act as the “technical gatekeeper” to ensure all social media advertisements and clinical posts strictly adhere to MoPH Circulars No. 1/2021 and 1/2022 regarding healthcare advertising.
• Bilingual Engagement: Oversee the development of high-quality English and Arabic content, ensuring Right-to-Left (RTL) technical stability across all mobile and web interfaces.
• Data & Sentiment Analytics: Utilize social listening tools to monitor regional healthcare trends in the GCC and provide the “Biotherapics” leadership with actionable insights on market sentiment.
• Healthcare Influencer/KOL Liaison: Manage digital partnerships with Key Opinion Leaders (KOLs) and medical practitioners in Doha, ensuring all collaborations are transparent and ethically aligned.
• Paid Social & Growth: Architect high-performance, segmented ad campaigns on LinkedIn (for B2B/Research) and Meta/TikTok (for public health awareness), optimizing for high-quality lead generation.

Requirements & Qualifications

• Experience: 4–7 years in digital marketing or social media technology. Experience in the Healthcare, Biotech, or Pharma sector in Qatar is a major advantage.
• Education: Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
• Technical Stack:
• Management: Mastery of enterprise-level Social Media Management Systems (SMMS).
• Analytics: High proficiency in Google Analytics 4 (GA4) and native platform analytics.
• Creative Tech: Familiarity with Adobe Creative Cloud or Canva for rapid content prototyping.
• Ads: Expert knowledge of Meta Business Suite and LinkedIn Campaign Manager.
• Language: Professional English fluency is mandatory. Arabic is a significant advantage for localized community management and regulatory coordination.
• Compliance Knowledge: Familiarity with Qatar’s Personal Data Privacy Protection Law (PDPPL) and MoPH advertising standards.

Job Type: Full-time

Pay: QAR15,000.00 per month

Work Location: In person